On Running is a Swiss brand that focuses on sustainable running. Running shoes usually wear fast. On average, runners need a new pair of shoes every 300-500 miles – which isn’t a lot for avid runners. Meanwhile, a nice running shoe can cost around $100-$200 (or more these days). This leads to a vicious cycle of spending money and wasting resources just to run.
Cyclon is a subscription-based program from On that they compare to subscribing to music.
Here’s how it works:
After subscribing to Cyclon, the company will send you a pair of running shoes. You can request a new pair of sneakers every three months, or once your sneakers are worn out which usually takes six months. The company takes the old pair and recycles the materials into a new shoe and the cycle continues.
For $29.99 a month, On Running makes it easy to run sustainably. Their newest shoe, the Cloudneo, came out in July and it’s made from castor beans. The company markets the Cloudneo as:
“The shoe you’ll never own.”
Instead of sending in an old pair of sneakers, they’ll send you sneakers you can use then recycle. Many United States athletes affiliate themselves with Cyclon.
The On Athletics Club has a team of 12 all-star runners who are coached by three-time Olympian Dathan Ritzenhein.
Medal holding marathoners are also wearing On Running. Helen Bekele Tola from Ethiopia holds the Gold in the Barcelona Marathon (2017), Bronze in Berlin (2021) and Silver in Tokyo (2019). Her marathon PR is 2:21:01 and she’s looking at the Olympics.
Athletes around the world joined the On Running team. Two-time silver medalist Hellen Obiri from Kenya runs marathons in Cyclon shoes. She ran the New York City marathon and placed 6th.
The company holds itself accountable for its environmental footprint. On their website, they have an Impact Progress Report which monitors their progress with packaging, materials, waste, and environmental impact. In their Impact Report On Running writes,
“Our vision is to only select materials for our products from renewable sources with low environmental impacts.”
Read our review of their Cloudflyer shoe here.