Brands and Gear News

Over the next three days, Austin, Texas, will be transforming into the running mecca of the world. North America’s largest running retail conference and tradeshow, The Running Event, takes place over three days and is set to begin tomorrow, November 28, and run until November 30. The Running Event 2023 will be entering its seventeenth … Read more

Strava, the runner’s social media of choice, has recently launched a new mapping feature called ‘Flyover.’ The new tool allows subscribers to get a birds-eye view of their GPS activities in 3D. The Flyover feature shows users a 3D video following the route of their activity, allowing them a better visualization of the covered and … Read more

The Psychology Behind “Strava Or It Didn’t Happen”

New Balance And Skechers Join The List Of Companies Being Sued Over Flyknit Technology

Can Any Other Brand Outshine Nike Or Adidas

The Innovations Changing The Way We Run

1968 Boston Marathon winner’s “Run Long, Run Healthy” newsletter will run on Fridays October 12, 2023 /ENDURANCE SPORTSWIRE/ – Marathon Handbook, a renowned online platform dedicated to the running community, is excited to announce a new collaboration with legendary marathoner and journalist, Amby Burfoot. Starting this month, Burfoot’s newsletter, “Run Long, Run Healthy,” will be featured every … Read more

Nike put its best foot forward at the 2023 Chicago Marathon, with their latest prototype propelling Kelvin Kiptum to a new world record. The 2:00:35 marathoner can be seen wearing the unreleased Nike Alphafly 3, the company’s latest carbon-plated race shoe. Sifan Hassan also wore the latest Nike super shoe at the Chicago Marathon, where … Read more

2:11:53 – The time it took Tigst Assefa to re-write marathon history. Everything needs to be dialed in to break a world record: training, nutrition, equipment. Assefa left it to Adidas to ensure her equipment was dialed in, and the company did not disappoint. “They enable me to put my full focus on the race, … Read more

Altra is set to launch its latest road running shoe: the AltraFWD Experience.  With this latest release, Altra, a brand synonymous with zero-drop running shoes, takes a step in a new direction.  For the first time, Altra is releasing a low-drop shoe. The new AltraFWD Experience pivots away from the brand’s renowned zero-drop and comes … Read more