The Monday Morning Mailer by Marathon Handbook is one of the biggest and most trusted weekly newsletters in the world of running.
For over four years, every single Monday morning – like clockwork – our readers get their weekly dose of running advice, news, gear reviews, and interesting stories – straight to their inbox.
The newsletter goes out to over 107,000 readers*, and enjoys a ~60% open rate (way above the industry average) and click-thru rates in the 5-7% range – see our screenshots below.
* As of March 2023. We add ~5000 new subscribers each month, and prune our list of cold subscribers frequently to maintain a healthy, engaged readership.
Our readership is almost entirely made up of runners who have signed up for a training plan – whether that’s for a 5k, half marathon, marathon, or ultra. They recognise and value the Marathon Handbook brand, and know we’re selective in only sending them content we believe is of interest to them.
The split is roughly 55% male / 45% female, with a global audience (but the majority are based in the USA).
Most have a strong interest in hearing about new running products and interesting races. Based on extensive polling, nearly 40% earn more than $100,000 per year.
We offer two packages for newsletter sponsorship:
1. Headline Sponsor of the Newsletter
Your logo will appear at the top of the newsletter, prior to any content, along with the words ‘in partnership with’ or similar upon request.
The logo can be a clickable link.
Per newsletter: $1500
2. Paid Advertisement in the Newsletter
We will feature your advert in our newsletter, between items #2 and #3 (of the 10 takeaways in a typical newsletter).
An advert can consist of:
- An image (max size 800 x 500)
- description / copy (up to 100 words)
- Call To Action button.
Per newsletter: $1750
and two on-site packages:
3. Sponsored Article
A paid-for article on Marathon Handbook, which would be featured on the MH homepage and get at least 20,000 impressions.
Will be clearly marked as sponsored content, and any backlinks included will be marked up as sponsored / nofollow.
Typical article length is 1500 words with images provided by the client (with full image rights); we retain final editorial control.
Per article: $1500
4. Gear Reviews and Buyer’s Guides Inclusions
Please get in touch to discuss.
We ask that new clients commit to at least 2 packages (either 2 x newsletter sponsorships/ads, or a combination of 2 packages detailed above).
Inventory is often sold out 2-3 months in advance, so we can only offer discounts for frequent clients. Some previous sponsors book 6+ months in advance to secure pricing (since pricing increases total subscribers increase).
Thank you for your interest, and, please, serious inquiries only. We only consider brands and opportunities that would align with our audience.
If we are a match and we have inventory, we’ll certainly reach out.