Nike Alphafly 4 Listings Reach $1,400 on eBay Hours After Global Sellout

Pairs of the Nike Alphafly 4 began appearing on eBay within minutes of the shoe selling out on Thursday, listed at prices between $999 USD and about $1,400 USD, before shipping and tax of course. The shoe retails for $280 USD.

At the top of that range, predatory resellers are asking roughly five times what Nike charged. Listings have come from sellers in both the United States and the United Kingdom.

It is not clear whether any pairs have sold at those prices. Asking prices on resale platforms frequently exceed what buyers ultimately pay, and listings can sit unsold or be relisted repeatedly. Marathon Handbook will continue monitoring the listings and the running community’s response on Reddit and social media.

A resale market for limited-release footwear has existed for years on eBay, StockX and similar platforms. What is less usual is seeing it form around a shoe built for a single purpose, marathon racing, and rated by its manufacturer for 300 miles of use.

How and Why it sold out

Nike released the Alphafly 4 on Thursday morning in what it described as a very limited global run, sold only through its own website and available only to Nike members, though membership is free.

By Marathon Handbook’s tracking, the shoe sold out in the United States in just under five minutes and went faster in Europe.

Marathon Handbook has asked Nike to confirm whether the initial release sold out in every market where it was offered, and how many pairs were made available. Nike had not responded by publication.

The Alphafly 3 precedent

The same pattern followed the previous version. The Alphafly 3 launched in a similar “prototype” limited colorway in January 2024, sold out in under a minute, and drew widespread anger online as pairs appeared on resale sites at more than twice retail. Nike added a second, more widely available “volt” colorway that spring, and the Alphafly 3 went on to become the most commonly worn marathon racing shoe in the world.

A wider release is already scheduled for the Alphafly 4. Nike will sell the shoe through its own stores, its website and retail partners from Oct. 29, and has confirmed that pairs will be available in Chicago in the days before the Chicago Marathon on Oct. 11. Supply at that point should be substantially greater than Thursday’s run.

The Alphafly 4 is the first update to the franchise in two years and eight months, the longest gap in its history. For a full rundown of what has changed, see our launch story and our report on Thursday’s sellout.