Niche Running Apparel Brand Rabbit Enters The Footwear Game With The Dream Chaser

The neutral daily trainer features two carbon fiber ribbons to enhance performance without the bulk.

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Rabbit, a niche California-based running apparel brand, is making waves in the industry by stepping into the world of footwear with the launch of its debut shoe, the Dream Chaser

Priced at $160, this road running model will make its public debut at the upcoming Boston Marathon expo.

Niche Running Apparel Brand Rabbit Enters The Footwear Game With The Dream Chaser 1
Photo Credit: rabbit

Who Is Rabbit?

Established in 2013 by Jill Deering and Monica DeVreese, rabbit has become as a leading niche and independent running specialty apparel brand globally. 

DeVreese said to iRunFar, “I fell in love with running when I was a 13-year-old girl. In high school, I was introduced to my local running store and basically became a gear junkie. After college, during my first job in a running store, I knew that someday, I wanted to own my brand.” 

“So after working in the footwear industry for three decades, designing a shoe has always been a dream for me. For rabbit, it’s a very natural extension of the brand. We’re so excited to offer an everyday trainer that can resonate with runners of all levels.”

With a strong presence in both trail running and ultrarunning circles, the brand has garnered recognition for its support of prominent figures in the sport and its commitment to community values such as inclusion, diversity, and grassroots running. Their sponsored athletes include the likes of Eric Senseman, Taylor Nowlin, Sandi Nypaver, Sabrina Little, Coree Woltering, and more.

Niche Running Apparel Brand Rabbit Enters The Footwear Game With The Dream Chaser 2
Photo Credit: rabbit

The Dream Chaser

Designed as a neutral daily trainer, the rabbit Dream Chaser features innovative Carbon Trax technology. Two parallel carbon fiber ribbons are integrated into the midsole’s edges. Unlike traditional carbon-plated shoes, this design offers enhanced performance without the bulk.

Constructed with 85% recycled ETPU (expanded thermoplastic polyurethane) Flowstate Foam, the midsole provides superior cushioning and energy return. Additionally, premium Blumaka insoles contribute to the shoe’s overall comfort and responsiveness.

Rabbit prioritizes inclusivity in its footwear design, starting with the Dream Chaser’s development for women before adapting it for men. 

In their press release, DeVreese stated, “As we introduce our debut shoe, we set out to create something that would resonate with runners of all levels. Revealing a footwear breakthrough aimed at enhancing daily runs, we’re thrilled to unveil an everyday trainer infused with the exceptional performance of carbon fiber.”

Niche Running Apparel Brand Rabbit Enters The Footwear Game With The Dream Chaser 3
Photo Credit: rabbit

The shoe boasts a lightweight design, weighing 8.7 ounces for U.S. women’s size 7 and 10.2 ounces for U.S. men’s size 9. It features a 5-millimeter drop and stack heights of 32 millimeters at the heel and 27 millimeters at the toe.

The rabbit Dream Chaser is available for purchase on the brand’s website. Additional colorways will launch on Global Running Day, June 5. 

Looking ahead, rabbit aims to expand its footwear offerings, with plans for a trail shoe currently in development.

“The Dream Chaser is just our first step into the footwear category. We are definitely committed to building out the product line and offering more footwear options in the future.”

A trail shoe is currently in the works. It’s still early in the design phase, so timing is TBD, but we love the trail community and look forward to offering them footwear in the near future,” the brand said to iRunFar.

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Jessy has been active her whole life, competing in cross-country, track running, and soccer throughout her undergrad. She pivoted to road cycling after completing her Bachelor of Kinesiology with Nutrition from Acadia University. Jessy is currently a professional road cyclist living and training in Spain.

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