Anta, the Chinese sportswear company with more than 12,000 stores across China, will open its first flagship store in the United States later this month, choosing Beverly Hills for its American debut.
The store, located at 330 N. Beverly Drive, will officially open on February 13. The space measures roughly 2,500 to 3,000 square feet and is intended to serve as Anta’s U.S. brand hub.
The location will carry a focused assortment of performance running footwear and apparel, lifestyle shoes, signature basketball products, and training gear. The store also includes dedicated brand and athlete areas, with displays centered on Anta’s performance technology and athlete partnerships.
In a statement, the company said the Beverly Hills store was designed to function as more than a traditional retail location. Anta plans to use the space for community programming, including run clubs and athlete-led events, as well as initiatives highlighting the intersection of sport, culture, and Chinese American heritage.
“Opening our first U.S. flagship in Beverly Hills is a defining moment for Anta,” Samuel Tsui, chief executive officer of the Anta brand, said in a statement. “This store represents our commitment to the U.S. market and our belief that sport, culture, and performance innovation belong on the world’s biggest stages. Beverly Hills is the perfect home for that vision.”
The grand opening will include a ribbon-cutting ceremony attended by Anta executives, City of Beverly Hills officials, members of the Beverly Hills Chamber of Commerce, and several of the brand’s signature athletes. Those expected to attend include NBA All-Star Kyrie Irving and four-time NBA champion Klay Thompson.
Following the ceremony, invited guests and media will tour the store and preview exclusive product assortments, including sport-specific and athlete-focused areas throughout the space.
The U.S. flagship arrives at a moment of heightened global visibility for Anta. Last week, Anta Sports Products Limited, the brand’s parent company, confirmed it had reached an agreement with Groupe Artémis, the investment firm controlled by the Pinault family, to acquire a 29.06 percent stake in Puma SE in a deal valued at €1.5 billion, or about $1.8 billion.
The transaction, which would make Anta the largest shareholder in Puma, is expected to close by the end of 2026. Anta said the acquisition will be financed entirely through internal cash resources.
For American consumers, the Beverly Hills opening marks Anta’s most direct move yet into the U.S. retail market. For runners, it is also the first sustained opportunity to see how the brand positions its performance footwear and apparel against established players in one of the world’s most competitive sportswear markets.
