Google has deepened its Olympic involvement, joining the Los Angeles 2028 Olympic and Paralympic Games as a Founding Partner and official cloud provider. The deal also extends to Team USA and NBCUniversal, marking one of the most significant technology partnerships announced ahead of the next U.S.-hosted Games.
The agreement builds on Google’s smaller sponsorship deal with Team USA ahead of the Paris 2024 Olympics, which laid the groundwork for the company’s expanded role with LA28. It will now join Starbucks and Honda as one of the newest Founding Partners.
Financial details weren’t disclosed, but previous top-tier sponsorships for LA28 have been valued at around $200 million each. According to Reuters, the organizing committee is targeting between $800 million and $1 billion in new sponsorship deals this year, with total sponsorship revenue expected to reach about $2 billion.
Under the new partnership, Google will provide cloud infrastructure and AI tools, including its Gemini model and new “AI Mode” in Google Search, to power everything from operational logistics to fan engagement. LA28 Olympic organizers said the goal is to create a more connected, accessible experience for millions of fans, athletes, and volunteers expected to take part in the 2028 Games.
“This partnership is a testament to our commitment to innovation and delivering a technologically advanced, engaging and digitally accessible Games when we welcome the world in 2028,” said LA28 chairperson and president Casey Wasserman.
“Google’s suite of products and tools will support our vision for uplifting the athlete, fan and workforce experience, and ultimately make it easier for attendees to navigate venues, share their experiences, and stay informed in real time.”
Google’s collaboration also extends to NBCUniversal, which will integrate the company’s technology into its coverage of both the Milan-Cortina 2026 Winter Games and LA28. NBCU’s partnership with YouTube will expand access to Olympic content, serving as an extension of its television and streaming coverage.
“Through this exciting new partnership, we will combine their cutting-edge technology with NBCU’s premium content and passionate community to deliver a world-class viewing experience for fans of all ages,” said Mark Marshall, NBCUniversal’s chairman of global advertising and partnerships.
Marvin Chow, Google’s vice president of marketing, said the collaboration builds on last summer’s success around the Paris Olympics.
“With tools like Gemini and new Google Search features like AI Mode, it’s easier than ever for people to find the information they’re looking for, no matter how simple or complex,” he said. “Our partnership with LA28, Team USA, and NBCUniversal makes the Olympic and Paralympic Games more personal and interactive for fans with the help of AI.”
The deal is another sign of LA28’s growing commercial momentum, with U.S. Olympic and Paralympic Properties, the joint venture between LA28 and the U.S. Olympic and Paralympic Committee, announcing 14 new sponsorships this year. Organizers say they’re on track to meet their revenue goals and deliver an Olympics that relies entirely on existing infrastructure, the first Games to do so since 1948.
Los Angeles will become the third city in history to host the Olympics three times, following 1932 and 1984, and will host its first Paralympic Games. For LA28 and its partners, Google’s addition represents both an investment in the Games’ technological backbone and an effort to modernize how fans experience the Olympics across screens, venues, and platforms.
