If you thought Brooks was just coasting along in 2024, think again. With global revenue up 9% year over year, the Seattle-based brand has now clocked in eight consecutive years of growth. Not bad for a company that’s been around since 1914. This impressive streak reflects a 13% compound annual growth rate over the period.
For the third year in a row, Brooks held its spot as the No. 1 adult performance running footwear brand in the U.S. national retail market.
Even more impressive? They led the U.S. specialty retail channel in the fourth quarter of 2024 racking up a 19% year-over-year increase. With running event participation up 8% in the U.S. and Strava confirming that running is its fastest-growing social sport, it’s safe to say the Brooks wave isn’t slowing down anytime soon.
Brooks isn’t just dominating in the U.S.—they’re making serious inroads overseas, according to sales numbers. In Europe, the Middle East, and Africa, the company doubled current growth in the running industry, and in France and Germany specifically Brooks tripled the industry rate.
Meanwhile, over in China—the second-largest running market in the world—Brooks saw a mind-blowing 228% increase in sales.
Brooks gave runners plenty to be excited about in 2024 by dropping fresh updates to all its core footwear lines—its first full refresh since 2021.
The Ghost and Adrenaline GTS, two longtime favorites for everyday running, continued their reign, commanding over 10% of the U.S. performance running footwear market.
But Brook’s biggest success story from 2024 was its Ghost Max, which saw a 203% revenue jump in its first full year.
And then there’s the Glycerin Max. Dropped in September, this max-cushion trainer came in hot. Specialty running shops couldn’t keep it on shelves, pushing the $200 shoe to claim a full market share point in just its first week.
In 2024, Brooks also overhauled its marketing strategy. It launched the “Let’s Run There” brand platform, a slick campaign featuring actor Jeremy Renner. (The ad spot scooped up two Gold and two Silver Clio Awards, the Academy Awards of the ad and marketing world.)
