Russ Cook, famously known as the “Hardest Geezer,” is lacing up for another one of his unthinkable, wild adventures. After making history by becoming the first person to run the length of Africa (although his claim has been challenged) and documenting the entire experience on TikTok, the 27-year-old Brit is about to take on an entirely new, albeit much shorter, challenge—running 3,000 kilometers across New Zealand.
Starting in March, Cook will set off from Stirling Point in Bluff, the southernmost tip of New Zealand’s South Island. Over the next 10 weeks, he’ll face mountains, forests, rivers, and cities before reaching Cape Reinga, the northernmost point of the North Island. The route covers 3,000km of unpredictable terrain, with 300,000 feet of elevation—like climbing Mount Everest 10 times.
“New Zealand is somewhere I have always wanted to go. It’s the adventure capital of the world,” he said.
New Zealand is known for its remarkable landscapes and outdoorsy culture, and Cook is certainly planning to embrace it. In between his lengthy runs, he’s planning to bungee jump off the Auckland Harbour Bridge, skydive over Abel Tasman National Park, and take on a canyon swing in Queenstown.
Beyond the running itself (and mid-run bungee jumping), Cook also wants to use his time on the islands to connect with local communities. But unlike his African quest, which raised more than $850,000 (USD) for charity, this time Cook’s run is effectively one big tourism ad. He’s partnered with 100% Pure New Zealand, a tourism campaign, to highlight the beauty and diversity of the island country. Along the way, he’ll visit sites like the Waitangi Treaty Grounds, the Whanganui River, and Maori Rock Art locations. So, presumably no robberies, visa issues or severe illness with this adventure.
“With New Zealand, we’re going to really make an effort, stop and do that a little bit more this time, and get to learn about the Maori people and the indigenous culture,” Cook said.
Rene de Monchy, CEO at 100% Pure New Zealand, said, “We’re delighted to be working with Russ on his next incredible mission and excited to help guide him through the wealth of landscapes, coasts, culture, and cuisine the country has to offer all year round. Russ’s determination, sense of adventure and kindness towards others truly reflect the values of our nation.”
Cook isn’t just running for the heck of it—once again, he’s also raising awareness and funds for charitable causes, just like he did in Africa, where he raised over £1 million. “I know this is going to be brutal,” Cook admitted. “But that’s what makes it worth doing. I can’t wait to get started and see what New Zealand throws at me.”
