For the first time in its history, the London Marathon is requiring runners to opt in if they want to receive a finisher’s medal. The decision, aimed at reducing waste and promoting sustainability, has left many participants scratching their heads—and in some cases, outright frustrated.
Why the Change?
Since its start in 1981, the London Marathon has been known for handing out medals to all finishers.
But organizers say these items, which are manufactured in China, have a big environmental impact.
In an effort to be more sustainable, runners now have to choose whether they want a medal when they register. If they don’t opt in, they can instead have a tree planted in their name through the Trees Not Tees initiative.
Mixed Reactions from Runners
While the idea of reducing waste is a noble one, not everyone is on board with the change.
Many runners were caught off guard when they received their race bibs marked “no medal,” not realizing they had to actively request one. Others took to social media to vent their frustration, arguing that a medal is a key part of completing a marathon.
“Who runs 26.2 miles and doesn’t want a medal?” one runner posted. “It should be opt-out, not opt-in!” Another wrote, “Finishing a marathon is a huge achievement, and everyone deserves recognition for that.”
Organizers Respond to Backlash
In response to the confusion, marathon officials have reassured participants that anyone who wants a medal will still be able to get one, even if they missed the opt-in deadline.
The registration deadline for updating medal preferences is April 22 at 4 p.m. GMT, but those who forget will still be accommodated at the finish line.
“We know some runners may have missed the opt-in box during registration,” said a spokesperson for the London Marathon. “Our process ensures that anyone who wants a medal will receive one.”
A Growing Trend Toward Sustainable Racing
The London Marathon isn’t the only race making changes for sustainability.
The Brighton Marathon has implemented a similar policy, and events around the world are looking at ways to reduce their environmental footprint. In addition to the new medal rule, London Marathon organizers are encouraging participants to use public transportation, cycle, or walk to the starting line.
Some runners appreciate the move toward sustainability, while others feel it takes away from the experience of completing such a major event. As races continue to explore greener practices, the challenge will be finding the right balance between reducing waste and maintaining traditions that make race day special.
For now, runners should double-check their registration details to make sure they’re signed up for a medal—or be ready to celebrate their achievement with a planted tree instead.
