Strava Will Now Pay You In adidas Gear For Runs You’re Already Logging

If you’re a Strava user in the US or Canada who also buys adidas, you can now get something back for the miles you were logging anyway. Strava and adidas have launched an integration that converts your GPS-tracked activities into adiClub loyalty points, the brand announced. Link the two accounts and eligible runs, walks, hikes, and rides start earning automatically.

The Rates, Plainly

Here’s what your miles are worth, no marketing gloss:

• United States: 3 adiClub points per mile running, walking, or hiking; 2 points per mile cycling.
• Canada: 2 points per kilometre running, walking, or hiking; 1 point per kilometre cycling.

Points redeem through adidas for gear, apparel, experiences, and, in a neat closing of the loop, a Strava subscription itself. That loop runs both ways now: adiClub members could already cash points in for Strava, and can now earn them back by running.

The Catches Worth Knowing

Two things to note before you get excited. First, only GPS-tracked activities count, so manual uploads (treadmill logs, that run your watch died on) won’t earn a thing. Second, this is a US and Canada rollout only for now, so runners elsewhere are out of luck at launch.

There’s also the quieter trade you’re making: to earn points, you grant permission to share your Strava activity data with adiClub. For most people that’s a fair swap for free gear, but it’s worth being a conscious choice rather than an automatic click.

Free Shoes Are On The Table

To kick things off, adidas is running a series of Strava challenges. The first, “Hyperboost Everyday Energy,” asks you to stay active on at least 10 days during the challenge window to enter a draw for a pair of the new adidas Hyperboost Edge and a $1,000 adidas gift card, with five more winners each getting the shoes. A fall challenge built around “one of running’s most iconic distances” (read: the marathon) is set to follow.

Adidas Continues It’s Running Growth

Zoom out and this is another example of Strava steadily embedding itself deeper into the running economy. The platform has been aggressively expanding its reach across endurance sport, and turning its 195-million-strong user base into a loyalty funnel for a major shoe brand is a logical next step. For adidas, it’s a direct line to exactly the customers it wants. For runners, the calculus is simple and mostly friendly: if you already run, already use Strava, and already buy adidas, you’re now leaving points on the table by not connecting them. Just go in knowing what you’re sharing to get them.